PECULIARITIES OF VERBALIZATION OF THE GENDER COMPONENT IN THE TEXTS OF FRENCH INTERNET ADVERTISING FOCUSED ON A WOMEN AUDIENCE (ON THE EXAMPLE OF ADVERTISING OF PERFUMERY AND COSMETICS)

Abstract

This article is devoted to the analysis of the means of verbalization of the gender component in the French online advertising of cosmetic products for women. The research is carried out at the lexico-semantic level and aims to identify the linguistic means of manipulating the public consciousness characteristic of this type of discourse and the specifics of the female image formed and transmitted by advertising.