The Impact of E-Commerce on SMEs in Ghana: Case Study of SMEs in the Greater Accra Region

P. Owusu, Michael Kofi Abrokwa
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引用次数: 1

Abstract

This research sought to find a paradigm shift from the old ways of trading to a new form of trading that seeks convenience for the consumers. The study adopted the exploratory research design to explore why it is crucial for Small and Medium Enterprises (SMEs) to integrate e-commerce into their business. The study employed both quantitative and qualitative research technique for this study. It was concluded that most SMEs do not integrate information technology into their businesses due to a lack of qualified and expert staff who are able to handle the information technology tools in their businesses. It was recommended that to encourage adoption of e commerce by SMEs there is the need for investment in physical structures and human capital right from basic school levels which will rope and normalize information technology as part of business models.
电子商务对加纳中小企业的影响:以大阿克拉地区中小企业为例
这项研究试图找到一种范式的转变,从旧的交易方式到一种新的交易形式,为消费者寻求便利。本研究采用探索性研究设计,探讨为什么中小企业将电子商务整合到其业务中是至关重要的。本研究采用了定量与定性相结合的研究方法。报告的结论是,大部分中小企没有将资讯科技融入业务,原因是缺乏能够在业务中运用资讯科技工具的合资格及专业人员。有人建议,为了鼓励中小企业采用电子商务,需要从基础学校开始就对实体结构和人力资本进行投资,这将使信息技术成为商业模式的一部分并使其正常化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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