Changing Paradigms of TV News Presentation and Viewership in India

The Journal of Innovations Pub Date : 2016-07-28 DOI:10.18701/IMSMANTHAN.V10I2.11122

S. Padhi

{"title":"Changing Paradigms of TV News Presentation and Viewership in India","authors":"S. Padhi","doi":"10.18701/IMSMANTHAN.V10I2.11122","DOIUrl":null,"url":null,"abstract":"The 1995 landmark judgment of Supreme Courtdeclaring air waves as public property brought private players into the business of broadcasting. Globalization and Economic liberalization brought in foreign players into the Indian television industry, leading to proliferation in the number of English, Hindi and other vernacular channels. Cut throat competition gave way to the ‘nation wants to know’ style of high pitch polarized debates, heated arguments and sensational stories, replacing the yester year style of straight forward television news presentation. Terms like ‘Breaking News’, Flash’, or ‘Exclusive’ have lost their sanctity today. In the present era of hash tag revolution, Prosumers (a discursive word coined to denote the online users who are both producers and consumers of news) are gradually replacing mere consumers. News reporting and consumption have become instantaneous as never before due to smart phone and 4G revolution. Given such competition from cyber media, TV news presentation style has become more pressing, dramatic, research based, experimental, dynamic and many a times opinionated as well. The paper strives to analyze the changes in News presentation style in Indian TV news channels and studies the television viewing patterns of the people in Jaipur city.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of Innovations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18701/IMSMANTHAN.V10I2.11122","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

The 1995 landmark judgment of Supreme Courtdeclaring air waves as public property brought private players into the business of broadcasting. Globalization and Economic liberalization brought in foreign players into the Indian television industry, leading to proliferation in the number of English, Hindi and other vernacular channels. Cut throat competition gave way to the ‘nation wants to know’ style of high pitch polarized debates, heated arguments and sensational stories, replacing the yester year style of straight forward television news presentation. Terms like ‘Breaking News’, Flash’, or ‘Exclusive’ have lost their sanctity today. In the present era of hash tag revolution, Prosumers (a discursive word coined to denote the online users who are both producers and consumers of news) are gradually replacing mere consumers. News reporting and consumption have become instantaneous as never before due to smart phone and 4G revolution. Given such competition from cyber media, TV news presentation style has become more pressing, dramatic, research based, experimental, dynamic and many a times opinionated as well. The paper strives to analyze the changes in News presentation style in Indian TV news channels and studies the television viewing patterns of the people in Jaipur city.

查看原文本刊更多论文

印度电视新闻呈现和收视模式的变化

1995年，最高法院宣布无线电波为公共财产，这一具有里程碑意义的判决将私营企业带入了广播行业。全球化和经济自由化将外国玩家带入印度电视行业，导致英语，印地语和其他本土频道数量激增。激烈的竞争让位于“国民想知道”式的高音调两极化辩论、激烈的争论和耸人听闻的故事，取代了去年那种直截了当的电视新闻报道风格。像“突发新闻”、“闪电”或“独家”这样的术语今天已经失去了它们的神圣性。在标签革命的今天，“产消者”(Prosumers，一个用来指代既是新闻生产者又是新闻消费者的话语词)正在逐渐取代单纯的消费者。由于智能手机和4G革命，新闻报道和消费变得前所未有的即时。面对网络媒体的竞争，电视新闻呈现方式变得更加紧迫、戏剧化、研究性、实验性、动态化，很多时候也变得固执己见。本文试图分析印度电视新闻频道新闻呈现方式的变化，并对斋浦尔市民众的电视观看模式进行研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

The Journal of Innovations

自引率

0.00%

发文量