Overcoming net-centricity in the study of alternative and community media

Abstract

It is timely to start a journal that focuses on alternative and community media as distinct phenomena to research and theorise. Over the last two decades, the study of alternative – that is, non-mainstream – media and bottom-up, community, participatory or movement media has increased steadily and matured into a strong, highly relevant and very important sub-field within media and communication studies, but also within social movement studies.