Cross-cultural Analysis of Main Economic Partners of the Republic of Moldova

Abstract

The paper represents a comparative study of national culture features of the main commercial partners of the Republic of Moldova and the countries preferred by Moldovan citizens to emigrate: Romania, Russia, Italy and Germany. The research focused on two cultural bipolar models: Hofstede, which comprises six cultural dimensions: individualism vs. collectivism, power distance, uncertainty avoidance, masculinity vs. femininity, long-term vs. short-term orientation, indulgence vs. restraint, and Trompenaars-Hampden-Turner, which contains seven dimensions: universalism vs. particularism, individualism vs. communitarianism, neutral vs. emotional, specific vs. diffuse, achievement vs. ascription, sequential time vs. synchronous time, internal vs. external control. The established similarities and differences, knowledge of cultural specificity in international interactions, both social and economic, is an added value for individuals to successfully integrate and fit into a society, other than their native, and for businesses to be successfully managed on international level.