The comparison study on the motivations of staffs' behaviors on public and enterprise social network: Evidence from China

Abstract

Nowadays social networks have been dominating the life of majority young people. To enhance internal communication, companies also start to use social networks to communicate inside with their staffs. Yet the answers to what motivates people to participate in social networks still remain vague. Thus, this empirical study within China Mobile Beijing area is aimed to find out what motivation factors would affect on user perceived attitudes and what actions can be influenced in two contexts of social networks - enterprise and public.