Global Medical Imaging, Llc

Abstract

Appropriate for courses on entrepreneurship, managing small businesses, and strategy. This is the story of how a growth company's processes, business model, management team, and founders evolve in response to growth. The case shows the difficulty of growing while undergoing process and people changes and raises the issue of whether the people or the process should follow or precede growth. It illustrates the necessity for people and processes to reininvent themselves in order to handle new management challenges.