TOURIST DEMAND FOR WELLNESS TOURISM IN VIETNAM: A CASE STUDY IN BA VI NATIONAL PARK

Abstract

This research aims to analyze the needs of tourists for this type of wellness tourism. The research was carried out with a survey method on 118 tourists who visited Ba Vi National Park. Research results show that 89% of tourists surveyed have a desire to travel healthily to improve their physical and mental health. Ba Vi National Park has many favorable conditions for the development of wellness tourism. Tourism products that meet the needs of tourists mainly focus on products that are close to nature and have health care activities. Factors of income, location of destination, and attractiveness of natural landscape are the main factors affecting the demand of tourists.