A Scenario-Based Analysis of Mobile Payment Acceptance

Laura Goeke, K. Pousttchi
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引用次数: 56

Abstract

In recent years, a lot of mobile payment service providers entered the market and often left it without any success. They have often disregarded the high complexity of the ecosystem and of the particularities of mobile communication techniques. The contribution of this paper is to understand the determinants of customer acceptance of mobile payment especially the influence of payment scenarios. For that purpose, the Technology Acceptance Model (TAM) was extended by new constructs measuring the m-payment particularities like expressiveness and the applicability in different payment scenarios.
基于场景的移动支付接受度分析
近年来,许多移动支付服务提供商进入市场,但往往一无所获。他们往往忽视了生态系统的高度复杂性和移动通信技术的特殊性。本文的贡献在于了解客户接受移动支付的决定因素,特别是支付场景的影响。为此,技术接受模型(TAM)被扩展,通过新的结构来衡量移动支付的特殊性,如表现力和在不同支付场景中的适用性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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