An Empirical Study of Strategic Orientation and Dual Competence on Service Quality

Abstract

It is the purpose of this study and that of great theoretical and practical significance for the long-term development of property management companies in the Guangdong-Hong Kong-Macao Greater Bay Area to examine the influence of the strategic orientation of enterprises on the service quality of property management companies. The service quality of property management companies was measured by two dimensions: soft service quality and hard service quality. Using the Likert 5-point scale, a survey of managers of 10 property management companies in Guangdong, Hong Kong, and Macau was planned, and 350 data samples were expected to be collected. Then, with the help of SPSS22.0 for data processing, stepwise regression analysis was adopted to verify the research hypotheses and explore the influence mechanisms of market orientation, technology orientation, exploration ability, and utilization ability on the service quality of property management companies. In this research, the findings propose more comprehensive suggestions and measures for how property management companies can improve their service quality from multiple perspectives, which provides new ideas on how to improve the service quality of property management companies, on the one hand, it concluded that it the findings are effectively ensuring the long-term development of property management companies in the Guangdong-Hong Kong-Macao Greater Bay Area.