From Attention-Grabbing to Calm Technology

Abstract

What does the gambling industry have in common with the digital economy? Silicon Valley has learned from Las Vegas to drive “user engagement” on platforms, such as Facebook and Twitter, and in gaming. These platforms rely on the same neuropsychological mechanisms that produce behavioral manipulation and potential addiction. Calm technology is a concept dating back to the 1990s that represents a type of countermovement. Digital detox programs have attracted considerable attention. The Center for Humane Technology was founded by (ironically) former Silicon Valley leaders for the purposes of making technology less attention-grabbing. However, attention will remain a particularly scarce commodity in digital societies.