Research on Supply Chain Management of Fast Fashion Enterprises

Abstract

Under the fierce competition of fast fashion clothing brands, many clothing brand companies are unable to meet the market's demand for "fast parity" fashion. Frequent product backlogs, increased inventory, and decline in store revenue have occurred. The disadvantages are becoming increasingly prominent. This thesis first analyzes the current status of China's clothing industry from the aspects of production, import and export trade, sales and inventory, and analyzes supply chain management using the local brand of Metersbonwe as a case. At the same time, Zara, a typical fast fashion company research on the characteristics of the supply chain, and put forward specific measures for local apparel companies to further optimize their own supply chains in international competition.