Analysis Social Media Application Message Trust Factor a case study University Student in Indonesia

Abstract

Social media application is an essential tool contemporary to disseminate information or messages such as advertising. The use is of social media inseparable from the habits of Indonesians who often use social media application every day. However, a lot of fake news or hoax has been found spread through social media application contemporary. University Students are the most active users who have internet access (89.7%) in Indonesia or around 127 million people. Therefore, this causal research, or also known as explanatory research, will analyst the trust factor of Social Media application message, or the research question is, do university student trust to message from social media? SPSS applications and crosstabulation function used to process the data and show the correlation between factors. Three hundred eighty-eight active university students from many universities and cities in Indonesia as respondents. Twenty-eight hypotheses were constructed and found seven associations between several factors with trust to message or information from social media.