Kazakhstani womenʼs participation in online marketplaces: Benefits and barriers

IF 1.4 3区社会学 Q1 AREA STUDIES

Asia & the Pacific Policy Studies Pub Date : 2022-10-17 DOI:10.1002/app5.361

Anel A. Kireyeva, Zaira T. Satpayeva, Gaukhar K. Kenzhegulova, Dana M. Kangalakova, Aruzhan Jussibaliyeva

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Abstract

This study aims to investigate womenʼs participation in offline and online marketplaces and identify related factors, particularly the digital divide, access to the internet, and the level of information and communications technology (ICT) proficiency. It discusses the empirical methodology of its two approaches: a descriptive analysis of statistical data and a sociological survey. This study employs quantitative analyses. The respondents to this study were women who used marketplaces in Kazakhstan. The model was tested using the data for 295 respondents. The results reveal the COVID-19 pandemic affected both the number of online purchases and the structure of those purchases: women began ordering more medicines and food, and less equipment and clothing online. The main factors affecting participation in online marketplaces are income level, access to the internet, and the use of ICT. This study tries to reduce the gap in the literature on the benefits and barriers for women by providing empirical evidence about the influence of COVID-19 on online marketplaces.

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哈萨克斯坦妇女参与网络市场:利益与障碍

本研究旨在调查妇女在线下和线上市场的参与情况，并确定相关因素，特别是数字鸿沟、互联网接入以及信息和通信技术(ICT)熟练程度。它讨论了其两种方法的实证方法:统计数据的描述性分析和社会学调查。本研究采用定量分析方法。这项研究的受访者是在哈萨克斯坦使用市场的妇女。使用295名受访者的数据对模型进行了测试。结果显示，2019冠状病毒病大流行影响了网上购物的数量和结构:女性开始在网上订购更多的药品和食品，减少了设备和服装。影响在线市场参与的主要因素是收入水平、互联网接入和信息通信技术的使用。本研究试图通过提供关于COVID-19对在线市场影响的经验证据，缩小关于妇女的利益和障碍的文献差距。

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来源期刊

Asia & the Pacific Policy Studies AREA STUDIES-

CiteScore

3.20

自引率

5.30%

发文量

审稿时长

6 weeks

期刊介绍： Asia & the Pacific Policy Studies is the flagship journal of the Crawford School of Public Policy at The Australian National University. It is a peer-reviewed journal that targets research in policy studies in Australia, Asia and the Pacific, across a discipline focus that includes economics, political science, governance, development and the environment. Specific themes of recent interest include health and education, aid, migration, inequality, poverty reduction, energy, climate and the environment, food policy, public administration, the role of the private sector in public policy, trade, foreign policy, natural resource management and development policy. Papers on a range of topics that speak to various disciplines, the region and policy makers are encouraged. The goal of the journal is to break down barriers across disciplines, and generate policy impact. Submissions will be reviewed on the basis of content, policy relevance and readability.