Mobile Augmented Reality to Enhance Customer Experience while Purchasing Furniture

Abstract

With the rapid advancement in technology, the younger generations are more inclined to using their gadgets in almost all the activity they do. While buying furniture requires more consideration and is time-consuming, they tend to search for every information that they need on internet first, before taking further action of going to the physical store. Through the field research and interviews, it can be proven that customers in average need two or more trips before finally deciding to purchase. The proposed application is designed to help user find their way to the shop with a sufficient product knowledge and also reducing their consideration time to a faster purchase conversion. Augmented Reality will be used on the mobile application to let user see the color compatibility to the room and allow approximate size measuring. This is done by using a specific target size as a comparison to real life object size. Small size usability testing was conducted to several user, and the final result received great feedback as it was easily understood, self-explanatory and aided user to make decision faster. Eventually, the aim is that when the furniture arrives, customer will feel satisfied as a conclusion of their furniture purchase journey.