Development Of Business Strategy Through Blue Ocean Strategy Model (BOS) (Case Study: Resto X, Batam)

Abstract

. Culinary business development is now growing quite rapidly, Batam became one of the target markets of domestic and foreign businessmen in culinary business. The high competition in the culinary business is a powerful reason to apply the right business strategy to be able to survive and win the competition. One of the methods that can be used in offering business strategy is the Blue Ocean Strategy (BOS). The blue ocean is taken as a metaphor to represent these industries that may offer greater opportunity or higher profit potential. In this study the object of observation used is traditional pizza business. The purpose of this research is to create a business strategy formulation with BOS and provide an alternative solution for business development to the management in accordance with the socio-cultural conditions of Batam. The results showed that there are two strategies that should be eliminated, such strategies are to offer a partnership with no royalty fees and no separation of smoking and non-smoking area.