Bruno Py (Doctors, communication, advertising and health influencers)
{"title":"Les médecins, la communication et l’influence en santé après la loi du 9 juin 2023","authors":"Bruno Py (Doctors, communication, advertising and health influencers)","doi":"10.1016/j.meddro.2023.08.001","DOIUrl":null,"url":null,"abstract":"<div><p>Medicine has always required a communication between the doctor and his patient whereas the ethics prohibited any communication with the public when the latter could be related to advertising. A decision of the European Court of Justice dating from 2017 imposed a revision of the code of ethics which specifies the distinction between communication and advertising whatever the means of dissemination used. In addition, a recent law specifically regulates the activity of health influencers on social networks.</p></div>","PeriodicalId":41275,"journal":{"name":"Medecine & Droit","volume":"2023 183","pages":"Pages 121-125"},"PeriodicalIF":0.1000,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Medecine & Droit","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1246739123000696","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MEDICINE, LEGAL","Score":null,"Total":0}
引用次数: 0
Abstract
Medicine has always required a communication between the doctor and his patient whereas the ethics prohibited any communication with the public when the latter could be related to advertising. A decision of the European Court of Justice dating from 2017 imposed a revision of the code of ethics which specifies the distinction between communication and advertising whatever the means of dissemination used. In addition, a recent law specifically regulates the activity of health influencers on social networks.
期刊介绍:
The Scientific Committee of the journal Médecine et Droit includes professors of medicine, professors of law, magistrates, lawyers, court medical experts, and specialists in compensation for physical injury. Médecine et Droit provides: • rigorous and clear support for informative and educational matter • a tool for reflection and actualisation of knowledge • an essential link between doctors and lawyers. Médecine et Droit informs: • doctors on different aspects of law and regulations encountered in their profession • lawyers on the specific problems of the medical profession and important bio-ethical issues