The Performance of Forecasting Information Sharing between Traditional Channel and E-Channel

Abstract

Current literature on information sharing mainly focuses on the study of traditional channel framework, ignoring characteristics of the combination of traditional channel and E-channel. In this paper, we investigate the performance of combined traditional channel and E-channel affected by forecasting information sharing in a competing environment. We develop a model to examine the impact of market risk, potential marketing scale, forecasting accuracy, and competitive intensity of the dual channel on the performance of each party who involved the information sharing and its strategic behaviour. Furthermore, we identify the modes of information sharing and game characteristics of dual channels by comparing with the case without information sharing.