A Study on the Coupling Coordination Development of E-Commerce and Rural Poverty Reduction in Hubei Province

Abstract

To investigate the spatial and temporal characteristics of the coupling coordination development of e-commerce and rural poverty reduction in Hubei Province, this paper collected data from 13 cities and states in Hubei Province from 2014 to 2020, calculated the comprehensive development index of e-commerce and rural poverty reduction, and analyzed the development relationship between e-commerce and rural poverty reduction in Hubei Province using the coupling coordination model. It is found that the level of coupling between e-commerce and rural poverty reduction in Hubei province has been increasing, and more than half of the cities and states are at a high level of coupling by 2020, and the difference in the level of coupling among cities and states is gradually decreasing. The level of coordination among cities and states is also increasing, and has gradually moved from the recession stage to the development stage, but the gap between cities and states has also gradually opened up.