Vital Strengthening of SMES through E-Commerce Adoption Purposeful

Abstract

Within the time of globalization and quick advancement of information innovation, companies got to make changes to internet-based commerce. These consider assesses the components that lead small to mediumsized enterprises (SMEs) to embrace e-commerce. This investigate proposes an e-commerce adoption model utilizing structural equation modeling that explore the impacts of Technological, Organizational, Environmental, and Individual variables on the SME’s e-commerce adoption purposeful. The population of the study was SMEs producing snacks, such as roasted peanuts, banana chips, cassava chips, crackers, and so on in Keranggan, Setu, Tangerang Selatan. The method of sampling was simple random sampling with 100 SMEs as samples. The study utilized Structural Equation Modeling (SEM) with SmartPLS Program 3.0 for data examination. Technological, Organizational, Environmental, and Individual variables were found to impact ecommerce adoption purposeful significantly and positively. In the Technological Aspect the biggest indicator value was Relative Advantage which is increasing sales and profits. Relative Advantage was also the biggest indicator compared to indicators from other aspects.