Suggestions for Measuring Organizational Innovativeness: A Review

Abstract

Innovativeness has emerged as a firm's key nonfinancial goal and as an important measure of organizational performance. But, the different measurement models used in empirical research impede the emergence of a consistent perspective on drivers and consequences of innovativeness. We reviewed 12 major journals from various disciplines and found 56 articles that provide measurement models for innovativeness. Based on reviewing and comparing these measurement models, we derive suggestions for a more comprehensive measure of innovativeness for future research.