The Influence of Covid-19 Pandemic on E-Commerce Transactions on Shopee Indonesia

Abstract

The COVID-19 pandemic has caused people's behavior to change, such as people are increasingly avoiding public places and offline retail shops, so online sales for some sectors are increasing. The purpose of this study was to determine the effect of the COVID-19 pandemic on e-commerce transactions at Shopee Indonesia. Conversions for the food, health and pharmaceutical sectors have increased significantly. The food sector has increased by 55%, Health 19% and pharmaceuticals 11%. In preventing the spread of the covid-19 virus pandemic the use of online shopping applications has jumped by 300 percent. E-commerce as a means of buying and selling online can increase the income of a company or individual and bring success to the company and the sustainability of the company. This type of research is associative. The sampling technique used purposive sampling. The data used in this study are primary data. Data collection is used through a questionnaire. The data analysis method used is linear regression. The results showed that The results of the study show that the COVID-19 pandemic affects e-commerce transactions on Shopee Indonesia, such as in the economic field, people's habits have changed a lot from what consumers usually like to shop physically, to start shopping online.