Business Modelling Revisited: The Configuration of Control and Value

Abstract

Purpose - This paper aims to provide a theoretically grounded framework for designing and analysing business models for (mobile) information communication technology (ICT) services and systems. Design/methodology/approach - The paper reviews the most topical literature on business modelling, as well as general strategic management, industrial economics and network economics literature, it also constructs a new integrated framework. Findings - The study finds that business model design is interpreted as the (re)configuration of control parameters on the one hand, and value parameters on the other hand within a particular innovation system. Originality/value - The paper is informed by a wide range of theories and approaches and proposes an improved and generally applicable framework.