Analysis on the Relevant Legal Issues of Mobile Phone Advertisement

Abstract

From the development status quo of Chinese mobile phone advertisement, this article discusses the development of the SMS (short message service) advertisement, MMS (multimedia message service) advertisement, and the WAP (wireless application protocol) platform. Then, the author analyzes the current problems of the mobile phone advertisement. In these instances, the article makes some countermeasures to improve the mobile phone advertisement market. Finally, the article concludes that mobile phone advertisement has unparalleled advantages in some respects, so it will certainly has a significant development.