The role of management organizations and local governments in destination marketing: the case of Turkey Tourism Promotion and Development Agency (TGA)

Murat Toktaş
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引用次数: 1

Abstract

The second viewpoint is industry-focused and is authored by Mr. Murat Toktaş. He is the founder/president of KATID (Black Sea Tourist Operators Association), the founder/president of SKAL Karadeniz, and the founder/vice-president of TUROYD (Tourism Hotel Managers Association) and a member of the Board of Directors of TUROFED (Turkish Hoteliers Federation). In his viewpoint, he explains how destination management organizations (DMOs) work with local governments in Turkey. He suggested a successful destination marketing strategy for the Turkish Tourism Promotion and Development Agency (TGA). Collaboration between local and DMOs is essential for destinations to be adequately promoted and become a successful brands. Marketing is effective when a destination's artistic and cultural features are correctly promoted, as in the case of TGA. This viewpoint also concludes with several future research directions.
管理组织和地方政府在目的地营销中的作用:以土耳其旅游促进发展局为例
第二种观点以行业为重点,作者是Murat toktau先生。他是KATID(黑海旅游经营者协会)的创始人/总裁,SKAL Karadeniz的创始人/总裁,TUROYD(旅游酒店经理协会)的创始人/副总裁和turrofed(土耳其酒店经营者联合会)的董事会成员。在他的观点中,他解释了目的地管理组织(DMOs)如何与土耳其的地方政府合作。他为土耳其旅游促进和发展署(TGA)提出了一个成功的目的地营销策略。本地和dmo之间的合作对于目的地的充分推广和成为成功的品牌至关重要。当目的地的艺术和文化特色得到正确推广时,营销是有效的,就像TGA的例子一样。最后提出了今后的研究方向。
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