Social Networking Data Analysis Tools and Services

Abstract

Social networks have drawn remarkable attention from IT professionals and researchers in data sciences. They are the most popular medium for social interaction. Online social networking (OSN) can be defined as involving networking for fun, business, and communication. Social networks have emerged as universally accepted communication means and boomed in turning this world into a global town. OSN media are generally known for broadcasting information, activities posting, contents sharing, product reviews, online pictures sharing, professional profiling, advertisements and ideas/opinion/sentiment expression, or some other stuff based on business interests. For the analysis of the huge amount of data, data mining techniques are used for identifying the relevant knowledge from the huge amount of data that includes detecting trends, patterns, and rules. Data mining techniques, machine learning, and statistical modeling are used to retrieve the information. For the analysis of the data, three methods are used: data pre-processing, data analysis, and data interpretation.