Business Diversification, BUMDes Bonto Sunggumanai Strategy to Survive During the Pandemic

Abstract

Companies whose main orientation is profit are diversifying their businesses with the aim of increasing opportunities to generate profits from the various businesses they run. BUMDes Bonto Sunggumanai actually did something different. BUMDes Bonto Sunggumanai, which is a village-owned enterprise, is diversifying its business with the aim of surviving the pandemic. Bumdes Bonto Sunggumanai is a village-owned enterprise whose main orientation is profit which is used to improve the welfare of the village community as well as the source of village income. This study aimed to describe how BUMDes located in Gowa Regency, South Sulawesi maintain their business during the pandemic period through a business diversification strategy. The research method uses descriptive qualitative approach. The research focused on five business units from various sectors such as village financial institutions, agricultural trade, online payment services, small industries and agribusiness and horticulture business units. Five business units were selected by looking at the potential of village resources, residents' needs and business sustainability for 1 year. The results of the study concluded that the business diversification strategy being carried out was able to help BUMDes to survive during this pandemic. Keywords—survival strategy, business diversification, village owned enterprise (BUMDes)