STRATEGIC PLANNING OF UNIVERSITY SCIENTIFIC PUBLISHING HOUSE TO THE MEDICAL UNIVERSITY - PLOVDIV

Abstract

The strategy is a guiding principle in the activity of each organization. It is an integrated management tool aimed at achieving the organizational goals and tailored in each case to the specifics of the object of management and the external and internal environment. Strategic planning is a proactive process of assessing the current conditions in which the organization is located, defining the desired future and identifying the actions that will lead to this future. The strategic planning of a university publishing house reflects its mission, its current priorities and its style of management. This is a prerequisite for its future development. The main mission of the University Scientific Publishing House of the Medical University - Plovdiv is to provide the students and the academic community with the necessary scientific and educational literature. The aim of the University Scientific Publishing House is to publish educational and scientific literature in the field of medical and other medical-related sciences. The long-term goals of the University Scientific Publishing House are: to establish leadership in the field of scientific and scholarly literature published in the Plovdiv region; to present printed publications, to construct and maintain a good image for the university book publishing and Medical University - Plovdiv. The short-term goals of the University Scientific Publishing House are: to create better knowledge in the field of book publishing; to build contacts and personal relationships with directors of other university publishing houses and publishing companies. The creation of a professional publishing environment for the Medical University - Plovdiv will provide an opportunity to highlight the most important scientific literature of the university lecturers. This will ensure the provision of a set of textbooks and learning aids for students, graduates and PhD students, and will gradually synchronize the Bulgarian and European publishing practices. In the process of its establishment the University Scientific Publishing House of the Medical University - Plovdiv will elaborate a publishing, economic and management strategy thanks to which it will become an undisputed authority that sets the models and style in the publishing of scientific books.