Critical Success Factor for Effective Utilization of Mobile AR in the Real Estate Industry

Abstract

Digitalization has become a new normal. The mobile augmented reality technology adds another dimension like visualization of ongoing or unfurnished property, space measurement, exploring multiple design options among the variety of applications in the real estate sector. The success of any technology will depend on the users’ acceptance of the technology and their intention to use it for a project. Here the researcher tries to explore those pre-usage critical factors with the help of the technology acceptance model followed by verifying it with post-usage perception by using the expectation confirmation model. These theories are tested for confirmatory factor analysis in which these research models were tested for data reliability and discriminant validity. Later the factors were statistically interpreted using the correlation test to conclude the significance of pre and post-usage behavior in technology continuance.