Podcasting and Tourism: An Exploratory Study of Types, Approaches, and Content

Abstract

This research note explores the current issue of using podcasting as a resource for tourism marketing. It investigates the websites of Convention and Visitors Bureaus (CVB) in US cities for the use of podcasting to promote tourism. The findings show that only five CVBs currently use the technology of podcasting and the application is varied in form, approach and content. Many more travel and destination podcasts exist separate from CVB sponsorship. The conclusions suggest that podcasting will become an important marketing tool for tourist destinations and merits study by tourism researchers and practitioners.