Sustainable development of clothing brands based on LPP S.A. Analysis

Abstract

Purpose of the study: The subject of consideration is the actual actions of clothing brands in pro-environmental areas. The main purpose of the article is to describe the sustainability and pro-environmental behavior of companies selling private label clothing. Methodology: This article was prepared with the use of analyses of LPP S.A. reports, rankings of environmentally conscious brands and other articles. Findings of the study: Sustainable development is influencing the increased use of organic products. By adopting pro-environmental solutions, brands are gaining the support of an increasingly environmentally conscious society, which is pushing companies to use eco-friendly solutions in production, transport and low-impact cultivation. Unfortunately, companies often use the growing trend of sustainability to maximize profits, which leads to creating a phenomenon such as greenwashing. Application of the study: This article presents the behavior of LPP S.A. in the areas of ecological, sustainable development. Using an analysis of the company’s reports and rankings, it can be seen that companies are paying more and more attention to pro-ecological behavior. Originality/Novelty of the study: The concept of sustainability is overlooked in terms of clothing brands that have high environmental impact.