When Science Fiction Meets Reality

Abstract

Eighty years after the first science fiction convention, geek culture has gone mainstream and facilitated exponential growth in the fandom convention industry. With fandom conventions facing increasing competition and changing demographics, standing out in the crowded convention space is essential. Dragon Con founded in 1987 created the idea of the multi-genre convention that has something for everyone. Since its inception, Dragon Con has changed to fit fans' evolving tastes and formed strategic relationships with key partners. With growth comes issues related to registration, wait lines, harassment and security which need to be addressed while trying to take into account the younger and more diverse fandoms.