EMPOWERING THE MAGERSAREN COMMUNITY: TECHNOLOGY DISSEMINATION FOR GROUND COFFEE ADDED VALUE IMPROVEMENT

Abstract

This paper is aimed to share the community service experiences held at Boro Sumbersari hamlet which is located at 98A UB forest plot. Boro Sumbersari hamlet is inhabited by Magersaren community. The Magersaren community are farmers and forest workers who depend on forest for their livelihoods. Magersaren has been practicing agroforestry for a long time. They grow Robusta and Arabica coffee among other forest plants. Currently coffee is a favorite beverage, the number of its consumers continues to increase. Many people are interested in the ground coffee beans made by Magersaren traditionally, but it has not been widely marketed. The purpose of this community service program is to generate an alternative source of Magersaren household income, through the added value improvement of local flavored ground coffee beans they have. The added value of magersaren’s ground coffee beans can be increased through product development technologies such as attractive packaging techniques and the creation of new variants ground coffe beans by adding brown sugar and powdered ginger. The execution of community service activities that have been carried out consists of: 1)program socialization; 2)focus group discussion; 3)production, packaging and management training; 4)small-business starting up; 5)program evaluation. These community service activities are held during the social distancing due to the COVID-19 pandemic. This condition becomes an obstacle to the effectiveness of program implementation. The start-up small business needs to be continuously supported in order to survive through a critical period of business development, especially under economic pressure during the pandemic.