An intelligent interactive marketing system based-on Internet of Things (IoT)

Abstract

With the passage of time, spacious shopping centers and malls are growing drastically and business owners are seeking to find a foremost way to sell their accommodations faster and easier and get away from traditional marketing & sales which compelled them to spend huge amount of money for advertisements with low range of efficiency. On the other hand, costumers are willing to buy their requirements more convenient by allocating less effort in energy and money expenditure and be aware of special offers to keep them in frugality. Consequently, we came up with an idea to invent "An Intelligent Interactive Marketing System based-on Internet of Things (IoT)" which helps these two groups to interact with each other and meet their needs in the best way. By using this system, costumers are able to get an application from the server of the shopping center (that is prepared by the Service Provider (SP)) while entering there to interact with this system. This application offers welcoming and questioning about costumer's favorites to recommend an effective orientation to the exact place to buy stuffs and in addition to aware costumer about its availability or not in that mall, get some services or get aware of special offers even though he/she doesn't have any tendency toward buying. In addition to the system mentioned above, by using the IoT, all stocks in stores can be dispatched to the server for the better performance and real time responding of our system. We will illustrate the details of our suggested system in this paper.