A Brief Analysis of the Design of Customer Relationship Management System in Sports Enterprises

Abstract

this study aims at explaining how to make full use of information technology and computer technology to establish close associations between the sports enterprises and their customers in this modernized society. This paper presents a possible solution for the sports enterprise to augment the social interactions, improve customers’ satisfaction and loyalty, promote a good image, increase their visibility, and enhance the brand popularities with cohesiveness strengthened so as to improve the social and economic benefits.