ART DESIGN: THE RULES OF THE GAME

Abstract

The article is devoted to the consideration of the concept of "art design". Within the framework of this work various definitions of the concept of "art design" are analyzed. The object of the study is the communication between the observer, the consumer and the designer. The purpose of this paper is to describe the characteristics of this communication. The methods used in the work include: generalization, comparative method, interpretation of the term, tabular forms of data presentation, literature analysis. As a result of this study, the characteristic of communication between the art designer and the consumer is given. The essence of art-design as a game activity is revealed. The concept of "art-design" that appeared in the epoch of postmodernism, contains a certain game element - the interaction of the external form of the object and the observer's expectations concerning the form based on the utilitarian function declared by the creator. The semantic component of the art design of objects can be designed by the designer, or be the result of the observer's subjective perception of the object. In both cases, the so-called "areas of non-identity" are the space for filling with meanings. The usefulness of art education in art-design activity is outlined. With regard to art-design activity the use of art education is expressed in "teaching the sense by a skill".