Preference Traditional Beverages in Gianyar, Bali

Abstract

: Gianyar is one of the regencies in Bali, besides popular with the Balinese culture such as statue, dance, carving. Gianyar also have many traditional culinary especially for traditional beverages made from herbs commonly found around the environment. Traditional beverages are drinks made from herbal ingredients and the manufacturing process is still using traditional methods. Traditional drinks can be interpreted as a beverage owned by a custom or an area inherited from generation to generation. In Gianyar regency, there are 7 districts that have a variety of traditional drinks. Traditional drinks will be easily found in markets or street vendors located on the roadside or in the village square. Based on the results of a survey conducted in 2009 by the Center for Traditional Food Studies (PKMT) of Udayana University reported by Suter, et al. (2009), in Gianyar regency has 12 type of traditional beverages. Not all traditional beverage are enjoyed by the community, especially by the younger generation. Surely there are drinks that are most enjoy doing and there are also drinks that are not so favored and are rarely found in markets or stalls. The purpose of this research is to explore about traditional beverage and to find out which traditional beverage is the most preference in Gianyar regency and to be able to bring out one of the uniqueness of Bali, especially in the field of drinks, so that local Balinese geniuses have an active role in the era globalization and to improve the economic conditions of local communities.This research was conducted in 7 district at Gianyar regency using simple quantitative descriptive analysis method, the theory used in this study is the theory of traditional drinks and a test of preference for consumer assessment. The results of this study stated that Daluman which has become a favorite one for traditional beverage in Gianyar regencies.