DYNAMICS OF SPA TOURISM STATISTICS IN SELECTED COUNTRIES OF CENTRAL AND EASTERN EUROPE

Abstract

Spas were attracting visitors since ancient times. Study aims to monitor the changes in spa tourism statistics in the period of 2010-2020 for the selected countries of Central and Eastern Europe (Croatia, Hungary, Serbia and Slovenia), with particular attention given to the average development rate (ADR) and average growth rate (AGR), and overnight stays and an average length of stay. The reference to the consequences of the Covid-19 pandemic on overnight stays and an average length of stay was discussed as well. Moreover, upon analysis of the existing tourism data for the period of 2010-2020, prediction of the post-pandemic period (until 2023-2025) was also implemented with the use of a linear model. In addition, using the broad criteria of a four-night stay as a minimum stay for medical treatments, Serbia has shown the characteristics of a medical spa, while Slovenia and Croatia could be characterized as “wellness medical”, and finally Hungary was considered as a wellness spa destination.