NEW TECHNOLOGIES IN AGRICULTURAL BUSINESS AND THEIR IMPACT ON EMPLOYMENT

Abstract

The extremely fast pace with which digital technologies are developing and their entry into the agricultural sector is changing the business environment, working conditions and the composition of the workforce. This in turn creates an opportunity to increase the efficiency of farms, while improving the economic and environmental sustainability of the sector and rural areas. The aim of this report is to examine the impact that the application of digital technologies in agribusiness has on employment in the sector, the emergence of new occupations and changes in working conditions, as well as to identify the challenges to human resource management in the digital environment. agriculture.