The Social Media Implications on the Sales of Business Products

Abstract

The use of technology nowadays does not feel strange. Everyday people who use technology for their daily needs, starting with each other, seeking knowledge, can even earn income by doing business using technology. Social media is a tool that can be used by people to become with each other by creating, sharing, and exchanging information virtually through a network. However, in the current era, the notion of social media is not only about exchanging information, but also to support business products. The problem is how to compete tightly in this modern era in increasing the selling value of business products. The positive impact of social media for sales in business products are huge such as, increase sales, increase product promotion, greater market distribution. On the other side, the negative impact also takes part such as, the more competitors, the products compete fiercely in the market. This research aims to identify more the impact of social media on sales of business products that focused on business, benefit, and factor. The research method that we used is quantitative which focuses on the number of samples of respondents to support the research results and the results are in the form of a graphic that shows the answers of the respondents to the questionnaire.