Traditional Ceremony as a Development Communication Medium

Abstract

The Seren taun ceremony in Kasepuhan Banten Kidul is a form of reflection of gratitude towards the Almighty over abundant crops. In addition, these traditional rituals are also a place of friendship between indigenous members and stakeholders from the village to the central level. During the ceremony, there was a dialogue session between the parties and the stakeholders regarding various social issues faced. The indigenous people represented by the customary leader convey their aspirations in the form of complaints, hopes, and demands from the community to the government, while the stakeholders respond to issues that arise, as well as convey various development agendas and programs, both for the interests of the indigenous people and for society in general. In the context of social change and development, the use of seren taun as a means of dialogue between indigenous peopleada and stakeholders can be understood as a form of social action that has a specific purpose, namely the hope of emerging government attention so that they can feel the positive impact of development. Therefore, this study intends to focus on questions; how seren taun is used as a medium of customary communication with the government, and how the implications for social change and development along with the use of traditional activities as a medium of communication with the government. To answer this question, this research with a qualitative approach and ethnometodology method uses the theory of social action as an analysis knife.