The Theory and Empirical Research of Commodity Networks Based on Relationship Value

Abstract

Networks exist in every aspect of people's lives, not just a highly developed Internet today, in the agricultural society also have a virtual network, such as interpersonal networks, social networks. In this paper, commodity marketing on the Internet as a research object proceeds in three areas which is the mutual of goods, mutual of services and mutual of network. Then analyzes the relationship value and builds structural equation modeling to verify the dimensions of the mutual influence relationship value, and reveals fit intermediate effect.