Construction of value creation index system of dual-channel supply chain

Abstract

This article analyzes the main body of the dual-channel supply chain value creation, based on the summary of the existing literature, defines the value creation of the online and offline dual-channel supply chain from three measurement dimensions, and divides the 15 measurement elements into hierarchical levels, find the path of influence between different elements, and provide a theoretical basis for the integration of the dual-channel supply chain.