Marketing of port services in Colima, through electronic platforms of the Technological University of Manzanillo

Abstract

Logistics, an activity as old as foreign trade, arose from the need and desire to consume products from other geographical areas, where various factors had to be coordinated to satisfy those requirements. Logistics evolved from being a routine and operational activity to something strategic, capable of generating competitive advantages that allow companies to differentiate themselves. In the search to generate and promote competitive advantages to meet the needs of users of the port of Manzanillo, it is important to develop new and better services for the most important container location in Mexico, helping to diversify the services provided. Another important factor, within this search for different services in a fast and reliable way with which such services can be available, will be the use of information and communication technologies (ICT's), using computer applications (APPs) designed to be executed in smart phones, tablets and other mobile devices. From the above, we are interested in developing an investigation through the implementation of an application that allows to identify and find companies in a fast and safe way, offering it to foreign people who need to find services related to direct and indirect activities that are provided in the port of Manzanillo, Colima. In the supply chain, the customer has become the most important part, aiming at their full satisfaction, providing the product or service they want at the right time, quickly and efficiently, i.e. in the context of total service and under strict quality standards.