Grand Strategies

Abstract

The overarching goal of grand strategies is to shape a company's long-term goals and market success. Michael Porter's five forces is an effective strategy that helps companies to identify a stable position within the marketplace. His tactics and others will be discussed in this chapter so that companies can easily plan their entry into the global marketplace. There are certainly risks associated with each. Therefore, companies need to clearly articulate which aligns best with the mission and vision of their organization.