The Impact of the Culture on User’s Emotional Response

Abstract

The main interest of the industrial designer has become acquiring user’s satisfaction. One example of this interest is studying the cultural environment of the society that users live in. And how the culture would affect user’s usage behavior, acceptance and emotional responses to the product. Cultural values play an essential role in every human life aspect. Moreover, supposedly, the growing of the industrial design is not excluded from the existing cultural influences. Since culture generally affects the interactions between people, it also influences the way people deal with products. Many Researchers have considered how different emotions relate to the perception of same product design from different cultural background users. This paper assumes that different cultural elements have an impact on the user’s emotional response. So, This paper tries to show how the user’s emotional response influenced by the user’s culture. Alao, the industrial designer can benefit from the impact of the culture on user’s emotional response to design a product matches the user’s culture, and achieves the positive emotional response.