E-Marketplace Acceptance of MSMEs in Bali Based on Performance Expectancy and Task Technology Fit

Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science Pub Date : 2019-08-12 DOI:10.1145/3377817.3377838

Nyoman Sri Subawa, Caren Angellina Mimaki

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引用次数: 10

Abstract

Micro, Small, and Medium Enterprises (MSMEs) plays an important role in a country's economic growth especially in those developing countries. Nonetheless for this industry to continue grow and sustain, entrepreneurs need to be actively involved in e-marketplace as many consumers now prefer to do online purchases or transactions since it is convenient. Thus, this paper aimed to study the e-marketplace acceptance in terms of performance expectancy and task technology fit by the entrepreneurs in selected provinces of Bali. The questionnaire of this study was distributed among 100 entrepreneurs from Gianyar, Denpasar and Badung. Data from the questionnaire were analyzed using and IBM SPSS software and SmartPLS software. Analysis of the results showed that performance expectancy had positive influence towards the entrepreneurs' intention in adopting e-marketplace with p = 0.010 and t-statistic = 2.617. However, there was no significant impact of task technology fit towards acceptance of e-marketplace by the entrepreneurs with p = 0.234 and t-statistic = 1.197.

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基于绩效期望和任务技术匹配的巴厘中小微企业电子市场接受度

中小微企业(MSMEs)在一个国家特别是发展中国家的经济增长中起着重要作用。尽管如此，为了使这个行业继续发展和维持，企业家需要积极参与电子市场，因为许多消费者现在更喜欢在网上购物或交易，因为它很方便。因此，本文旨在研究巴厘岛选定省份的企业家在绩效期望和任务技术适合度方面对电子市场的接受程度。本研究的问卷分布在吉安雅、登巴萨和巴东的100位企业家中。采用IBM SPSS软件和SmartPLS软件对问卷数据进行分析。分析结果显示，绩效预期对企业家采用电子市场的意愿有正向影响，p = 0.010, t统计量= 2.617。任务技术契合度对企业家接受电子市场的影响不显著，p = 0.234, t统计量= 1.197。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science

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