Dynamic complexity of mobile internet business ecosystem

Abstract

The rapid development of the mobile Internet is changing the traditional business model imperceptibly and the latest mobile Internet business ecosystem is emerging, that is, the mobile Internet business ecosystem. However, the concept of mobile Internet business ecosystem and its internal operation mechanism is lack of enough study. Therefore, the paper analyzes the dynamic complexity of mobile Internet business ecosystem from the complex adaptive system(CAS) and routine-based perspective. The complex characteristics of mobile Internet business ecosystem are discussed and then the formation and evolution processes of mobile Internet business ecosystem are described based on routines. The results show that the mobile Internet business ecosystem is a typical CAS and the formation and evolution process of mobile Internet business ecosystem is a dynamic adaptation and learning process which are indeed a variation of routines, selection of routines, and retention of routines.