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Exploring the Development of Brand Experience Scale for New Social-Networking App TikTok (Douyin) through Incorporating Media Engagement Framework

Proceedings of The International Conference on Advanced Research in Management, Economics and Accounting Pub Date : 2019-09-05 DOI:10.33422/armea.2019.09.984
Tiffany Ting-Yu Wang
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结合媒体参与框架，探索新型社交应用抖音品牌体验尺度的发展
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Proceedings of The International Conference on Advanced Research in Management, Economics and Accounting
Proceedings of The International Conference on Advanced Research in Management, Economics and Accounting
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