Offensiveness of controversial products for students of three different fields of study in Brazil

Revista de Administração da UFSM Pub Date : 2021-12-31 DOI:10.5902/1983465955122

João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi

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Abstract

Purpose: investigate the offensiveness of controversial products in Brazil, especially the influence of the field of study. Design/methodology/approach: a questionnaire with 11 controversial products was conventionally answered by a sample of 368 college students from the three most popular fields of study in Brazil (i.e. Human Sciences, Biological and Health Sciences, and Exact and Technological Sciences). The offensiveness of each controversial product was measured and compared across those fields of study through t-tests. Findings: Controversial products did not easily offend respondents being guns, weight-loss medicine, and female underwear the most offensive ones. In general, students of Human Sciences are the most easily offended and those of Exact and Technological Sciences the least offended. In addition, results showed differences and similarities between people from each field of study. Originality/value: Improvement of our knowledge about controversial products in Brazil, especially about the influence of the field of study in the offensiveness of controversial products.

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争议产品对巴西三个不同研究领域学生的冒犯性

目的:调查有争议的产品在巴西的冒犯性，特别是研究领域的影响。设计/方法/方法:按照惯例，368名来自巴西最受欢迎的三个研究领域(即人文科学、生物与健康科学、精确与技术科学)的大学生回答了一份包含11种有争议产品的问卷。每个有争议的产品的冒犯性是通过t检验在这些研究领域进行测量和比较的。调查结果:有争议的产品不容易冒犯受访者，其中枪支、减肥药和女性内衣最具冒犯性。一般来说，人文科学专业的学生最容易被冒犯，而精确科学和技术科学专业的学生最不容易被冒犯。此外，研究结果还显示了不同研究领域的人之间的差异和相似之处。原创性/价值:提高我们对巴西有争议产品的认识，特别是研究领域对有争议产品冒犯性的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Revista de Administração da UFSM

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